This app will allow Chefs to directly add their recipes to it, and they will appear when it is launched. There is no requirement to install newer versions of the app in order to obtain the latest recipes.
The other biggest advantage is that Chefs will be able to write their apps in different languages, and so hopefully this will truly reach a global audience. The app has powerful search features that will allow you to find exactly what youre after, as well as enabling you to easily share recipes with others using a number tools.